Bally Technologies, the US based game maker, has expanded its services to offer payment options for online gambling through a new deal that the group signed with the UK listed Optimal Payments, parent company of Neteller payment method.
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Optimal’s NETBANX payment platform will be integrated onto Bally Tech’s platform and offered as a payment method in regulated US gambling markets.
Under the terms of the new deal signed with Bally Tech, Optimal Payments will offer online poker players in the United States the chance to deposit funds using credit cards, debit cards and electronic check processing.
Bally was the first operator to receive an online gambling license under new Nevada regulations and it is believed that Neteller will be offered as a payment solution to this market first.
The deal marks a return of Neteller to the US gambling market, where it was considered one of the most popular methods of payment for online poker players until the introduction of the Unlawful Internet Gambling Enforcement Act of 2006. Neteller was slapped with a fine of $136 million by the US Department of Justice and was forced to take its products to other markets such as Europe and the Far East.
“A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market,” noted John Connelly, the Vice President of Business Development at Bally Tech.
“This partnership is part of our on-going strategy to build a complete solution for the regulated U.S. gaming market that will enable operators to bridge the land-based with online worlds,” added Joel Leonoff, President and CEO of Optimal Payments. “Bally is a recognised leader in platform and content for both land-based and increasingly online gaming. We are pleased to be working with Bally and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”