The online arm of US gambling giant, Harrah’s Entertainment, has launched a massive PR campaign to introduce US poker players to its new free poker site, WSOP.com. Players will be able to enjoy World Series of Poke themed poker entertainment and win great prizes in the process. Compatible Poker has already set up to be the first WSOP bonus provider if the US becomes legalized.
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The site has actually been up and running for just over a month, however Harrah’s promoted it in USA Today and this will be followed by a barrage of ads and promotions during WSOP broadcasts.
The site, for now, is sticking to US legislation and will not be offering cash as prizes. The site is free to use and players pit their skills against others to win play chips and expand their virtual bankroll. However, Harrah’s has promised that as the site grows so too will the prizes. In fact, the WSOP Communications Director, Seth Palansky has said that players could even stand in line to win trips to land locations in the Harrah’s gambling group or seats to the 2011 WSOP event.
In addition Palansky brought the poker world’s attention to a new app that was launched on social networks at the end of July.
“We’ve had video games in the past. We’ve had a very successful WSOP mobile game that’s in the market now, and has done really well. Now, you can play through Facebook,” said the director. “This and the new play money poker software both basically have the same intent — a brand-building World Series of Poker official online game.”
The new free play poker site has been launched using software provided by 888 subsidiary, Dragonfish.
“WSOP is a pre-eminent brand in poker worldwide, and this free play option will give US players the opportunity to experience a quality poker product tailored to their local market,” said Dragonfish MD, Gigi Levy.