Recently, the Governor of New Jersey, Chris Christie signed into law a bill that will see the introduction of regulated and authorized online gambling, including poker, from Atlantic City casinos.
Industry analyst, Brian McGill has said it would not be unreasonable to expect the value of the market to eventually reach $1 billion. The potential for top brands such as Bally Technologies and International Game Technology (IGT) is huge, according to the analyst, and by providing content to Atlantic City casinos, they could be taking home a $100 – $150 million chunk of the market.
Taking IGT as an example, McGill said: “The opportunity for IGT would be to place its slots content on operator websites once online gaming is set up. IGT has some of the best content and slot machines in the space, such as their big-title Wheel of Fortune.”