Playtech Ready to Enter US Online Gambling Market

Written by Roger S | Friday, August 27th, 2010

The Chief Executive of poker and casino software provider Playtech, Mor Weizer told Dow Jones Newswires yesterday that his company is well placed to enter the US market when reforms take place in the country’s online gambling legislation.

Weizer said that Playtech was getting a lot of interest from gaming operators in the United States regarding joint ventures, as the country moves the closest it has ever been to the legalization and regulation of online gambling since the introduction of the UIGEA in 2006.

“The timing is not clear but we see a genuine and positive momentum towards the regulation of online gambling,” said Weizer. “We see a lot of interest from operators in the U.S., and we are in discussions with various local groups.”

Playtech’s position as a software provider (and not a gambling operator such as Party Gaming) will give it an advantage in a legalized US gaming market, according to the CEO. He believes that this fact will make it easier for the group to enter joint ventures with local operators and break into the market.

“Local operators will dominate,” said Weizer. “The fact that we are a business to business company means we have a different approach to operators; we will not compete with them.”

Playtech has already entered into a number of strategic partnerships with US groups, including Scientific Games Corp, the New York company.

Weizer said that while he believes important changes will eventually take place in the market, its actual timing is “very hard to predict”. However, his opinion is that when these changes do take place, Playtech will be well placed enough to take advantage of them and grow once more in the US market.

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