Poker Stars Parent Company Rebrands

stars groupThe parent company of PokerStars, the Canadian based Amaya Inc. has announced a change of name. The rebranding of Amaya means that it will now trade until The Star Groups title, and will be known as TSG on the Nasdaq Global Select Market. Its trading name on the Toronto Stock Exchange will be TSGI.

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In June this year, Amaya shareholders voted in favor of the rebranding at the Annual General Meeting. Plans to rebrand were first announced in May 2017 alongside Amaya’s first quarter results. The move to change the company’s name from Amaya to The Stars Group required approval from shareholders.

The rebranding and name change coincides with TSG’s relocation to a new head office site in Toronto.

In May this year, Amaya reported year on year growth, with revenue in the first quarter of the year climbing 10% compared to the corresponding period in the previous year.

At the time, the chief executive of Amaya, Rafi Ashkenazi noted: “We continued our momentum in the first quarter as we execute on our strategy and reinforce the foundation for sustainable and diversified revenue growth, including through the strengthening of our core management team and operations.”

“Our company also continues to evolve through corporate initiatives to deliver the greatest value for our shareholders.”

The Stars Group announced that it would release its financial results for the second quarter (ending June 30, 2017) this week.

The Stars Group owns gaming brands such as PokerStars, PokerStars Casino, StarsDraft, BetStars and live poker tour brands such as the PokerStars Championship, the Latin American Poker Tour and The European Poker Tour. Together these brands have over 100 million registered customers from around the world. PokerStars is the most licensed online gaming brand in the world and holds licenses or related approvals in 17 jurisdictions.

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